studio ward mertens
shapes graphic identities
forms spatial objects
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info@wardmertens.be +32 472 57 67 84
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Operating at the intersection of graphic and industrial design, I shape identities and form objects through a unified approach. By embracing an almost childlike simplicity, I strive to create functional designs that stand out through their recognisability and reproducibility.

shapes graphic identities

2D graphic design & branding

forms spatial objects

3D industrial product development
explanation behind the studio ward mertens logo buildup

Both areas of expertise are not seen as separate, but enhance one another. I don’t view brand identity as just a logo, nor product design as mere decoration. Helping clients to blend both aspects into one cohesive, qualitative outcome.

process picture from the Peggy Pluym Ceramics project
behind the scene from the proces of studio ward mertens
process picture from the ngorongoro project
Whether it’s 2D or 3D, every project starts with a strategic approach to optimize the function. I make it my job to question existing designs and competitors, reassess your objectives and generate innovative solutions. From there, I translate insights into a refined result, driven by a hands-on and collaborative approach.